Besides the regular chocolate bars, Snickers also has a frosty version. Snickers Ice Cream. It won't come as a surprise to anyone if I told you these are best consumed during hot summer weather. The Netherlands was about to be hit by some particularly hot weather, which made it the perfect opportunity to create some relevant content in an outspoken Snickers way.
For this content specifically we supplemented the existing catchphrase for a new one, You're not you when you're hot. Showcasing someone going above and beyond to find some form of reprieve from the summer heat. Making the viewer aware that having a Snickers might just do the trick, and save them the hassle.