Besides running numerous campaigns ING Nederland has a packed social content calendar aimed at providing content for all their relevant topics. ING communicates regularly about financial health, investment banking, mortgages, sponsorships and all things banking on the usual channels like Instagram and Facebook. But expands to Snapchat, TikTok, Pinterest and LinkedIn depending on their goal and target audience for a specific topic.
In my work for ING's socials I play around with the various mechanics available on the respective channels. Any and all content is of course in line with the overarching content and brand strategy.
Client
ING Nederland
Creative Skills
Concept, Design, Animation, Copywriting, Storytelling
Software Skills
Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator
Team
Robin Raynor
Luuk de Graaf
Niel Heesakkers
Renske van den Bogaard
Jajke Mertens
Elaine Leijssen
Olga Poortman
ING Nederland
Creative Skills
Concept, Design, Animation, Copywriting, Storytelling
Software Skills
Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator
Team
Robin Raynor
Luuk de Graaf
Niel Heesakkers
Renske van den Bogaard
Jajke Mertens
Elaine Leijssen
Olga Poortman