Besides running numerous campaigns ING Nederland has a packed social content calendar aimed at providing content for all their relevant topics. ING communicates regularly about financial health, investment banking, mortgages, sponsorships and all things banking on the usual channels like Instagram and Facebook. But expands to Snapchat, TikTok, Pinterest and LinkedIn depending on their goal and target audience for a specific topic.
In my work for ING's socials I play around with the various mechanics available on the respective channels. Any and all content is of course in line with the overarching content and brand strategy.