The year 2019 was all about self-learning for me, as you can read and see here. This period of mainly 3D exploration culminated in a fun project when Dutch graphic design festival Graphic Matters called out to designers worldwide to participate in their yearly poster competition themed Information Superpower. The assignment was to visualise current and urgent matters by means of an infographic, data visualisation, map or manual.
Jumping right in I decided the one topic I personally felt the most urgency to talk about was, and still is (unfortunately), the pollution of our great blue oceans. I decided on visualising this by bringing the consequences to the viewer's own dinner table in the form of a plastic meal. I modeled a plastic plate, plastic cutlery and a nice fresh plastic fish, presented on Pantone's color of the year 2019 'Living Coral' (Get it? It's about oceans!).
In a dictionary-style piece of copy I point the finger to us humans as the cause, making the viewer aware of the severeness of this global issue. By using a small font I forced the viewer to get up close and personal with the poster to read its message. This would work particularly well on a conceptual level, since selected posters would be displayed in A1 size. Causing the graphic to loom over the viewer, and adding to the urgency of the subject.
Jumping right in I decided the one topic I personally felt the most urgency to talk about was, and still is (unfortunately), the pollution of our great blue oceans. I decided on visualising this by bringing the consequences to the viewer's own dinner table in the form of a plastic meal. I modeled a plastic plate, plastic cutlery and a nice fresh plastic fish, presented on Pantone's color of the year 2019 'Living Coral' (Get it? It's about oceans!).
In a dictionary-style piece of copy I point the finger to us humans as the cause, making the viewer aware of the severeness of this global issue. By using a small font I forced the viewer to get up close and personal with the poster to read its message. This would work particularly well on a conceptual level, since selected posters would be displayed in A1 size. Causing the graphic to loom over the viewer, and adding to the urgency of the subject.
Lucky for me Graphic Matters felt I had struck the right chord with my design, and I was selected as one of 50 international designers who would have their posters on display throughout the festival. I was cordially invited to come and have a look at the physical product itself, and was very humbled to see my poster surrounded by all other very different but outright amazing poster design(er)s. The festival took place in Breda (NL) from September 20th until October 27th, 2019.